Webinars are one of the new sources of social marketing your business should be looking into. There are numerous benefits and every business strategy should at the very least look into it to gauge its usefulness for your business model. But what exactly is a webinar? A webinar is a meeting taking place live on the web. The meeting could be a presentation, a discussion, a demo or even an instruction session. Participants are therefore able to view the presentation and discuss it as well.
Here are many reasons to convince you of the added value that a webinar can represent for your organization.
One of the foremost reason for your business to offer webinars is the possibility to create business relationships with potential clients. They allow you to establish your credibility and provide your leads with a unique occasion to get to know you on a more personal basis. You can use it to demonstrate what characterizes your company, whether it be your products, your services or your expertise in a certain field. This personal report with your leads will result in more future business relationships and will allow you to get to know your clients and their motivations better, which will in turn help you target your future marketing strategies more accurately.
Another of the benefits of holding live webinars is the added value it represents for your enterprise. They are a low cost solution requiring nothing more than a web camera, microphone and web collaboration software and will save you large sums of money when compared to holding traditional conferences or seminars since all the costs usually associated with travel expenses and room rentals are eliminated. Furthermore, since all your webinars can be repeated or recorded and rebroadcast, they will continue to add value well after the initial broadcast. If you think you have a big enough audience and a product or service that is in demand, you will even have the possibility to charge your audience to attend your webinars.
Finally, you will also be able to make registration mandatory in order to collect a wealth of information on your potential clients which can be shared with your sales team afterwards to help convert these qualified leads into sales.
As you can see, the potential benefits of using webinars offer a great return on investment. And simply put, it’s why we love webinars as an affordable marketing solution for any business!
That being said, there is a large variety of webcasting solutions on the market and Perron Media is there to help you make the right choice for your business. We will walk you through your decision process and help you find the solution that fits your needs and budget. Request your free consultation today at https://perronmedia.com/